Ever since I can remember, my mom, Ana, has been in real estate and construction. I’ve always admired her creativity, her passion, and how she brings both of these to her work by designing and creating new spaces, literally from nothing, or by renovating and rebuilding old spaces, imbued with new life and purpose.
In 2008, after the financial crisis hit, my mother was fortunately able to sell her remaining apartments without suffering a loss, and retain some property in Condominio da Bica-Baleal.
At the time, I was working in London and decided to switch career trajectories—quit my job at a multi-national hotel chain —and started fresh where I was born, at home. In Portugal.
This is how HolidayOnJ was born.
Together, my mom and I renovated the apartments in Bica, designing and decorating most of them We wanted to play up and incorporate designs true to Baleal’s sandy beaches, while also offering guests the best hotel amenities. In short, we wanted to give our guests what we loved most and had come to expect from our own experiences traveling together.
We are fortunate to see our efforts blossom, as our hospitality touches travelers from around the world. The people who stay in our boutique apartments become our friends, an extension of our global family. We share our stories, innate curiosity and a love of travel. We hope that you, too, can join our family, and experience our beautiful, sun-kissed little island village of Baleal.